Have you ever noticed that so many people walk through life completely obvlivious to their own faults? They are unable to accept that there might be a better, newer, more effective way to do something. I find those people often justify their actions with “well, this is how things have always been done.” I really find nothing more annoying. If we kept doing things the way they had always been done, we would be riding horses, sending snail mail and reading our evening papers by candle light rather than checking out the news via Twitter on a smart phone.
For the most part we are all resistant to change, to critique, to any sort of perceived criticism. Why is that? Why is it that the idea that there might be a better way is often perceived as an insult to the way things are being done now? Change is happening all around us, everywhere you look there are small subtle changes everyday. It seems to me that the way things are currently being done might have been perfect for the time when the idea was concepted. But with the passing of time, it’s time to move forward to grow.
While this is a common element of corporate America, I often find myself seeing similar examples amongst the young, emerging public relations professionals. Today I was talking with @HuddyBud at work. We were discussing the things that the newest crop of young PR professionals need to know to be successful and he had two initial questions he always asks.
- Do You Blog?
- Do You Tweet?
9 times out of 10 when those questions are asked in an interview, the answer is no. In a day in age when there are three applicants or more for every job, where it’s important to take advantage of every opportunity to put yourself ahead of the game, why wouldn’t you? You might know what you have to offer the world, but can the world look at your resume, at your “face” and truly see what an amazing public relations professional you’ll become? Or do they look at you and see a face only a mother could love?
You might also like...:
{ 1 comment… read it below or add one }
Really good post Michelle. I never understand why more people don’t jump on board the Twitter train…it’s SO useful! I think it’s a great place to get your world news, local news, keep up with your friends, do professional development, and promote your company all in one place!