Archive for July 8th, 2010

Many bloggers aspire to reach the top levels of blogging. You know – the kind of blogger where people throw products and gifts your direction, begging for your opinion on these fun little toys. Sounds great doesn’t it? But the line between real opinion and paid advertisement can often be blurry. For example: someone sends you a package of diapers and asks you to use them. You’ll probably write an honest review and move on with your life. But what if the same company offers to diaper your kids for life if you endorse their product? Almost seems too good to be true…. after all, diapers are expensive.

But that to me is a problem (and the main reason why it is now illegal for bloggers to fail to disclose when they have been paid for a review). The diaper situation is a little extreme, but let’s ponder this hypothetical situation. Read the rest of this entry »