Posts Tagged ‘great commericals’

u-by-kotex: two steps forward one step back

Yes, I know this blog is about …. tampons … but all the skeeved out boys will have to get over it.

I have been loving the new U-By-Kotex commercials. I think they do a great job speaking to women and on behalf of women. I’ve even heard of guys laughing at these hilarious parodies of traditional tampon commercials.

However, U-By-Kotex is currently experiencing some brand confusion. Confused? Let me explain.

First you need to see a commercial. Here you go:

I really loved these commercials and thought that Kotex had hit the nail on the head when it came to appealing to this brand’s target audience: 18-30 year-old women (give or take). I was ready to give mad props until I saw… the packaging… it’s so bad I can’t even begin to explain, Read the rest of this entry »

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